Hacking Growth by Sean Ellis and Morgan Brown

Hacking Growth is the essential guide to building fast, sustainable, and scalable business growth through data-driven experimentation. Written by Sean Ellis and Morgan Brown, the book introduces the concept of growth hacking and explains how successful companies like Airbnb, Dropbox, Facebook, LinkedIn, and Uber achieved rapid growth by combining marketing, product development, engineering, and analytics into a unified growth process.

Instead of relying on traditional marketing alone, the authors present a practical framework for identifying growth opportunities, running experiments, analyzing customer behavior, and continuously optimizing every stage of the customer journey. From customer acquisition and activation to retention, revenue, and referrals, the book provides actionable strategies that help businesses grow efficiently and consistently.

Filled with real-world case studies, proven techniques, and step-by-step guidance, Hacking Growth is an invaluable resource for entrepreneurs, marketers, product managers, startup founders, and business leaders who want to build products people love and create long-term, sustainable growth.

Perfect for:

• Entrepreneurs and startup founders
• Marketing professionals
• Product managers
• Business owners and executives
• Digital marketers and growth hackers
• Anyone interested in scaling a business through data-driven strategies