Hooked — Nir Eyal

"Hooked" explores the psychology behind building habit-forming products. Nir Eyal presents a model called the "Hook Model" that consists of four key components - Trigger, Action, Variable Reward, and Investment. The book delves into how companies can use these elements to create products that engage users and encourage repeated use. Eyal draws on insights from behavioral psychology and real-world examples to provide a comprehensive guide for entrepreneurs, product designers, and anyone interested in understanding the mechanisms behind habit formation in products.